Miuccia PradaThe Label
In 1913, Mario Prada established a family-run leather-goods company in Milan. But the label’s foray beyond luggage didn’t happen until Mario’s granddaughter Miuccia Prada took the helm in 1978, with her husband Patrizio Bertelli taking over the business aspect. Prada made its official ready-to-wear launch on the Milan runway in1989. Since then, the label and its now-iconic upside-down triangle symbol have been at the front of fashion-forward design, influencing runways around the globe. Today, the company continues to conquer new territory, including menswear, childrenswear, a sportswear, and myriad beauty ventures. Every aspect of Prada, from the buttons of a coat to the design of its New York flagship—the famous brainchild of architect Rem Koolhaas—illustrates the careful eye and deliberate study of Miuccia Prada.
The Look
Old-world Italian luxury wrapped in forward-thinking design.
The Designer
With a Ph.D. in political science and as a member of the Communist party, Miuccia Prada was a reluctant and seemingly ill-suited heir. Nevertheless, her flawless inner compass for style has made Prada a household name and one of the most aspirational labels around. Design-wise, she can as easily work a bohemian theme as she can smart, granny chic or utilitarian sobriety—and she usually does it before anyone else.
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