Kimora Lee Simmons and Russell Simmons Hip-hop mogul Russell Simmons, best known for his record label, Def Jam, founded the Phat Farm clothing line in 1992, with the label's first retail store opening on Prince Street a year later. Simmons's designs are derived from the styles of the street: Baggy jeans, sweaters with the company logo writ large, and hooded sweatshirts are in abundance, as are urban accessories like nylon backpacks, baseball hats, and old-school sneakers. Simmons's supermodel wife, Kimora Lee, launched the Baby Phat line for women in 2000, after a few specially made baby-tees caused a huge sensation on the runways; a children's line followed soon after.
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