The Label
Missoni’s Technicolor knit stripes are world famous, and romantically, their story began at the 1948 Olympics in London, where house founders Rosita and Ottavio first met. She was studying there and decided to take in some track and field events; he was a hurdles runner who also happened to design the track team’s uniforms. Five years later, the couple married and settled in Milan to open a garment business specializing in knits and patterns. Within a few years, their label had already solidified its look: bold, colorful patterns on any fabric and any silhouette for men and women. Today, it is still a family-run affair with Rosita and Ottavio’s daughter Angela designing and sons Luca and Vittorio overseeing the business, which now encompasses home and beauty.
The Look
Molto bold color and pattern in the best Italian fabrics.
The Designer
In 1996, after four decades at the helm of design, Rosita passed the torch to daughter Angela, who until then had been uninterested in taking over, having previously tinkered with such diverse professions as children’s toy-shop owner and organic chicken breeder. Under Angela’s eye, the company has become a leader in provocative ad imagery—thanks to the likes of Mario Sorrenti and such models as Kate Moss and Gisele Bündchen—and sexy Italian ready-to-wear, as well as the label’s colorfully printed matter.
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