The Label
The Armani Empire spans five levels of luxury:
Giorgio Armani, an ultra-expensive couture line most often seen on movie stars and their spouses;
Armani Collezioni, a chic ready-to-wear line specializing in handmade sweaters and sexy, slim-fitting suits;
Emporio Armani, a sportswear line combining sultry Italian style with casual elegance;
Armani Exchange, an affordable mass-market version of the season's hottest trends and key pieces;
Armani Junior, for the precociously stylish.
The brands differ in price point, but share a common aesthetic of breezy, easygoing sexiness expressed by lush, layered fabrics, tight-fitting pants and skirts, and necklines that sweep more than plunge. The fashion house also produces its own denim label, sold in Armani Exchange stores, that is particularly good at enhancing one's backside.
The Look
We're so sexy, we don't even know it.
The Designer
Italian-born Giorgio Armani gave up a career in medicine to pursue his interest in fashion. After a brief career as a photographer, he began a menswear label in 1974 and a women's line in 1975, but most fashion insiders site Armani's breakthrough moment as his styling of Richard Gere in the 1980 film “American Gigolo.” Today, his public feuds with Donatella Versace and Valentino don't seem to dampen his image as an international man of charm and style—nor does the fact that he was convicted of embezzlement in 1996. Armani is the creative director and CEO of his brand, designing his own couture collection while supervising multiple ready-to-wear labels, and also licensing his name to a full line of cosmetics and perfumes, a home collection and, most recently, an Armani bicycle inspired by the designer's many vacation homes.
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